Dewar's

A brand of blended Scotch whisky

Dewar's logo

Dewar's is a brand of blended Scotch whisky owned by Bacardi. Founded in 1846 by John Dewar, Sr., the brand has grown to become one of the best-selling whiskies in the world. Dewar's is known for its smooth taste and pioneering techniques in whisky blending.

History

John Dewar & Sons vintage letter, 1926

The history of Dewar's began in 1846 when John Dewar, Sr. established a small wine and spirits merchant shop in Perth, Scotland. His sons, John A. Dewar Jr. and Thomas Dewar, later joined the business, helping to expand its reach and reputation.

Thomas Dewar was instrumental in promoting the brand internationally. He embarked on a two-year journey around the world, which he documented in his book, "A Ramble Round the Globe." His efforts helped establish Dewar's as a global brand.

Blending and Production

Dewar's is renowned for its double-aging process, which involves aging the whisky in oak casks, blending it, and then returning it to the casks for further maturation. This process is said to enhance the smoothness and depth of flavor in the whisky.

The brand's master blenders have played a crucial role in maintaining the quality and consistency of Dewar's whiskies. The current master blender, Stephanie Macleod, continues this tradition, ensuring that each bottle of Dewar's meets the high standards set by its founders.

Products

Dewar's products

Dewar's offers a range of whiskies, including:

• Dewar's White Label: The flagship blend, known for its smoothness and subtle smokiness.
• Dewar's 12 Year Old: A richer, more complex blend with notes of honey and vanilla.
• Dewar's 15 Year Old: Known for its balanced flavor profile and hints of fruit and spice.
• Dewar's 18 Year Old: A premium blend with a full-bodied taste and a long, satisfying finish.
• Dewar's Signature: The pinnacle of the Dewar's range, offering a luxurious and refined whisky experience.

Cultural Impact

Dewar's has been featured in various films and television shows, often associated with sophistication and elegance. The brand's marketing campaigns have also been notable for their creativity and impact, including the famous "Dewar's Profiles" series, which highlighted influential figures enjoying Dewar's whisky.

Related pages

• Scotch whisky
• Bacardi
• John Dewar, Sr.
• Thomas Dewar, 1st Baron Dewar