Doublemint

Doublemint

Doublemint is a variety of chewing gum that is manufactured by the Wrigley Company, a subsidiary of Mars, Incorporated. The brand is known for its distinctive mint flavor and has been a popular choice among consumers since its introduction in 1914.

History

William Wrigley Jr. introduced Doublemint to the market in 1914, as one of the first brands of the Wrigley Company. The name "Doublemint" was chosen to imply that the product had double the mint flavor of other chewing gums. Over the years, Doublemint has become one of the most recognized brands of chewing gum worldwide.

Marketing

Doublemint has been marketed using various strategies over the years. One of the most famous is the use of the Doublemint Twins in advertising campaigns. The concept of using identical twins to promote the product was first introduced in 1939 and has been a recurring theme in Doublemint advertisements since then.

Product

Doublemint gum is known for its strong mint flavor. The product is available in several formats, including sticks, pellets, and slabs. In addition to the original mint flavor, Doublemint is also available in other flavors such as spearmint and peppermint.

Impact

Doublemint has had a significant impact on the chewing gum industry. Its success has led to the introduction of other mint-flavored gums and has influenced the marketing strategies of other companies. The brand's longevity and popularity attest to its impact and relevance in the market.

See also

• List of chewing gum brands
• Wrigley Company
• Mars, Incorporated