Durex

File:Durex logo.svg

Durex_logo.svg

Durex is a brand of condoms and sexual health products. The brand is owned by Reckitt Benckiser, a British multinational consumer goods company. Durex products are sold in over 140 countries and are known for their quality and reliability.

History

Durex was founded in 1915 by the London Rubber Company. The name "Durex" is derived from "Durability, Reliability, and Excellence." The brand has a long history of innovation in the field of contraception and sexual health. In 1929, Durex became the first brand to develop and use a process for making condoms from latex, which significantly improved their strength and elasticity.

Products

Durex offers a wide range of products designed to enhance sexual experience and promote sexual health. These include:

• Condoms: Durex condoms come in various types, including ultra-thin, ribbed, dotted, flavored, and extra-safe varieties.
• Lubricants: Durex lubricants are available in different formulations, such as water-based, silicone-based, and flavored options.
• Sex toys: The brand also offers a selection of sex toys, including vibrators and rings.
• Fertility and pregnancy planning products: Durex provides products like ovulation tests and pregnancy tests.

Research and Development

Durex invests heavily in research and development to ensure the safety and effectiveness of its products. The brand collaborates with leading scientists and healthcare professionals to develop new technologies and improve existing products. Durex also conducts extensive clinical trials to test the performance and reliability of its products.

Marketing and Advertising

Durex is known for its innovative and often provocative marketing campaigns. The brand uses a variety of media channels, including television, print, and social media, to promote its products. Durex's advertising often focuses on themes of sexual pleasure, safety, and responsibility.

Corporate Social Responsibility

Durex is committed to promoting sexual health and education worldwide. The brand partners with various non-governmental organizations and charities to support initiatives aimed at reducing the spread of sexually transmitted infections (STIs) and promoting safe sex practices. Durex also supports programs that provide access to contraception and sexual health education in underserved communities.

See Also

• Condom
• Sexual health
• Reckitt Benckiser
• Latex
• Contraception