Durex

Durex

Product type	Condom, Personal Lubricant
Owner	Reckitt Benckiser
Produced by
Country	United Kingdom
Introduced	1929
Discontinued
Related brands
Markets	Worldwide
Previous owners
Registered as a trademark in

Durex is a brand of condoms and personal lubricants owned by the British company Reckitt Benckiser. The brand name, which stands for "Durability, Reliability, and Excellence," was first registered in 1929 by the London Rubber Company. Durex is one of the most recognized condom brands globally and is known for its wide range of products designed to enhance sexual health and pleasure.

History

The origins of Durex can be traced back to the London Rubber Company, which was founded in 1915 by L.A. Jackson. Initially, the company focused on importing condoms and barber supplies. In 1929, the company registered the Durex trademark, and by the 1950s, it had become a leading manufacturer of condoms in the United Kingdom.

In the 1990s, Durex expanded its product line to include personal lubricants and other sexual health products. The brand was acquired by Reckitt Benckiser in 2010, further expanding its global reach and product offerings.

Product Range

Durex offers a variety of products, including:

• Condoms: Durex condoms come in different sizes, textures, and flavors to cater to diverse preferences. Some popular varieties include Durex Extra Safe, Durex Thin Feel, and Durex Pleasure Me.

• Personal Lubricants: Durex lubricants are designed to enhance sexual pleasure and comfort. They include water-based, silicone-based, and flavored options.

• Sex Toys: Durex also offers a range of sex toys, including vibrators and rings, to enhance sexual experiences.

Manufacturing and Quality Control

Durex condoms are manufactured using high-quality latex and undergo rigorous testing to ensure safety and reliability. Each condom is electronically tested for holes and imperfections. Additionally, Durex conducts batch testing for strength and elasticity to maintain high standards of quality.

Market Presence

Durex is sold in over 140 countries and holds a significant share of the global condom market. The brand is known for its innovative marketing campaigns and commitment to promoting safe sex practices.

Research and Development

Durex invests in research and development to create new products and improve existing ones. The brand collaborates with sexual health experts and conducts consumer research to understand evolving needs and preferences.

Social Responsibility

Durex is actively involved in promoting sexual health education and awareness. The brand partners with various organizations to support initiatives aimed at reducing sexually transmitted infections (STIs) and unplanned pregnancies.

Also see

• Condom
• Reckitt Benckiser
• Sexual health
• Personal lubricant