E. Wedel

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E. Wedel is a renowned Polish confectionery company, known for its high-quality chocolate products. The company was founded in 1851 by Karol Wedel and has since become one of the most recognized brands in Poland and internationally.

History

E. Wedel was established in 1851 by Karol Wedel, a German confectioner who settled in Warsaw. The company initially started as a small chocolate shop and quickly gained popularity for its delicious and innovative products. In 1865, Karol Wedel handed over the business to his son, Emil Wedel, who expanded the company and introduced new products.

During the Second World War, the company faced significant challenges, including the destruction of its factory. However, it managed to rebuild and continue its operations post-war. In 1949, the company was nationalized by the People's Republic of Poland government but retained its brand name and continued to produce high-quality chocolates.

Products

E. Wedel is known for a wide range of chocolate products, including:

• Chocolate bars
• Pralines
• Chocolate-covered wafers
• Hot chocolate
• Easter eggs
• Christmas chocolates

One of the most iconic products of E. Wedel is the Ptasie Mleczko, a soft marshmallow covered in chocolate, which has become a beloved treat in Poland.

Brand and Marketing

E. Wedel has maintained a strong brand presence through its distinctive logo, which features the signature of Emil Wedel. The company has also been known for its innovative marketing strategies, including memorable advertising campaigns and sponsorship of cultural events.

Ownership

In the 1990s, E. Wedel was privatized and went through several ownership changes. It was acquired by PepsiCo in 1991 and later sold to Cadbury in 1999. In 2010, Kraft Foods (now Mondelez International) acquired Cadbury, including the E. Wedel brand. However, in 2010, the European Commission required Kraft Foods to sell the E. Wedel brand to Lotte Group, a South Korean conglomerate, to maintain competition in the market.

Legacy

E. Wedel remains a symbol of Polish confectionery excellence and continues to be a favorite among chocolate lovers. The company's commitment to quality and tradition has ensured its lasting success and popularity.

See also

• List of Polish companies
• Polish cuisine
• Chocolate
• Confectionery