Enviga

Enviga is a popular beverage that was introduced by The Coca-Cola Company in 2006. It is a carbonated green tea drink that is marketed as a calorie-burning beverage. Enviga gained attention for its claims of boosting metabolism and aiding in weight loss. In this article, we will explore the history, ingredients, health claims, and controversies surrounding Enviga.

History

Enviga was launched in the United States in 2006 as a joint venture between The Coca-Cola Company and Nestlé. The beverage was initially marketed as a green tea-based calorie-burning drink. It was promoted as a healthier alternative to traditional carbonated soft drinks, with the added benefit of potentially aiding in weight loss.

Ingredients

Enviga is made from a blend of green tea extracts, caffeine, and calcium. Green tea is known for its antioxidant properties and has been associated with various health benefits. Caffeine is a stimulant that can increase metabolism and energy levels. Calcium is an essential mineral that supports bone health.

Health Claims

Enviga's main health claim is its ability to boost metabolism and burn calories. The beverage was marketed as a "negative calorie" drink, suggesting that it burns more calories during digestion than it provides. However, the concept of negative calorie foods or beverages has been widely debated and lacks scientific evidence.

Controversies

Enviga faced several controversies regarding its health claims and marketing strategies. In 2007, a lawsuit was filed against The Coca-Cola Company and Nestlé, alleging false advertising and deceptive marketing practices. The lawsuit claimed that Enviga's weight loss claims were misleading and not supported by scientific evidence. The case was eventually settled out of court.

Reception

Enviga received mixed reviews from consumers and health experts. Some people reported experiencing increased energy levels and a slight boost in metabolism after consuming the beverage. However, others criticized the taste and questioned the effectiveness of Enviga as a weight loss aid.

Availability

Enviga was initially available in the United States, but its distribution was later discontinued. The beverage can still be found in some international markets, although it is not as widely available as it once was.

See Also

• Green tea
• Coca-Cola
• Weight loss