Eukanuba

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Eukanuba is a brand of dog food and cat food owned by Mars, Incorporated. The brand was originally developed by Paul Iams, the founder of the Iams Company, in 1969. Eukanuba products are known for their high-quality ingredients and are marketed as premium pet food.

History

The Eukanuba brand was created by Paul Iams in 1969. The name "Eukanuba" was derived from a term used in jazz culture meaning "the best" or "supreme." The brand was developed to provide a high-protein diet for dogs, using animal-based proteins as the primary ingredient.

In 1999, the Iams Company was acquired by Procter & Gamble. In 2014, Mars, Incorporated purchased the Eukanuba brand, along with the Iams and Natura pet food brands, from Procter & Gamble.

Product Range

Eukanuba offers a variety of pet food products tailored to different life stages, breeds, and specific health needs of dogs and cats. The product range includes:

• Puppy food
• Adult dog food
• Senior dog food
• Breed-specific formulas
• Weight control formulas
• Veterinary diets

Ingredients and Nutrition

Eukanuba emphasizes the use of high-quality animal proteins, such as chicken, lamb, and fish, as the primary ingredients in their pet food. The brand also includes a range of vitamins, minerals, and other nutrients to support the overall health and well-being of pets. Eukanuba products are formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO).

Research and Development

Eukanuba invests in research and development to ensure their products meet the highest standards of quality and nutrition. The brand collaborates with veterinarians, nutritionists, and scientists to develop formulas that support the health and longevity of pets.

Marketing and Sponsorships

Eukanuba is known for its active involvement in the pet community. The brand sponsors various dog shows, sporting events, and competitions, including the Eukanuba World Challenge, an international dog show competition.

See Also

• Iams
• Mars, Incorporated
• Pet food
• Dog food
• Cat food