Extra (gum)

Extra (gum) is a brand of sugar-free chewing gum produced by the Wrigley Company, a subsidiary of Mars, Incorporated. Launched in 1984, Extra was Wrigley's first sugar-free gum offering, and it has since become one of the most popular gum brands in the United States and around the world. The brand is well-known for its long-lasting flavor and is marketed under the slogan "Long Lasting Flavor."

History

Extra gum was introduced by the Wrigley Company in 1984 in response to the growing demand for sugar-free options in the gum market. The introduction of Extra marked a significant milestone for Wrigley, as it was the company's first venture into the sugar-free gum category. The product quickly gained popularity, thanks in part to its promise of long-lasting flavor, a key differentiator in the competitive gum market.

Product Range

Over the years, Extra has expanded its product line to include a variety of flavors and formats. Some of the most popular flavors include Peppermint, Spearmint, Wintergreen, and Polar Ice. In addition to the traditional stick gum, Extra is also available in pellet form and as a larger, tab-sized piece in some markets.

Ingredients

The primary ingredients in Extra gum include sorbitol, gum base, glycerol, and natural and artificial flavors. The gum is sugar-free, using artificial sweeteners such as aspartame and acesulfame potassium to provide sweetness without the added calories of sugar.

Marketing and Advertising

Extra gum has been the subject of numerous marketing campaigns over the years, often emphasizing the product's long-lasting flavor and its benefits for dental health. The brand has also been involved in various promotional activities, including sponsorships and partnerships with other brands and events.

Health and Dental Benefits

One of the key selling points of Extra gum is its dental benefits. Chewing sugar-free gum like Extra has been shown to help neutralize plaque acids, reduce dry mouth, and increase saliva flow, which can help prevent tooth decay and promote oral health.

Environmental Impact

The Wrigley Company has taken steps to reduce the environmental impact of its gum products, including Extra. Efforts include improving the sustainability of packaging materials and reducing waste in the production process.

See Also

• Sugar-free gum
• Wrigley Company
• Mars, Incorporated
• Dental health