Fenty

Fenty is a brand that encompasses various business ventures by Barbadian singer, actress, and businesswoman Rihanna. The brand has made significant impacts in multiple industries, including cosmetics, fashion, and skincare. Fenty's approach to inclusivity and diversity, particularly in its product ranges and marketing strategies, has been widely praised and has set new standards within the beauty and fashion industries.

History

Fenty was launched by Rihanna with the introduction of Fenty Beauty in September 2017. The brand was created in partnership with luxury goods conglomerate LVMH. Fenty Beauty's launch was notable for its wide range of foundation shades, catering to a diverse spectrum of skin tones, which was relatively unprecedented at the time. Following the success of Fenty Beauty, Rihanna expanded the Fenty brand to include Fenty Skin, a skincare line, and Fenty Fashion House, which was launched in partnership with LVMH in 2019 but was put on hold in 2021.

Fenty Beauty

Fenty Beauty's mission was to create an inclusive brand that provides beauty products for all skin tones, focusing on traditionally hard-to-match skin tones. The brand launched with 40 foundation shades, a number that has since expanded. This range set a new standard in the beauty industry, prompting other companies to broaden their own product ranges. Fenty Beauty's product line has grown to include lipsticks, eyeshadows, and other makeup products, all maintaining the brand's focus on inclusivity.

Fenty Skin

Launched in July 2020, Fenty Skin focuses on skincare products that cater to a wide range of skin types and tones. The brand emphasizes clean ingredients, earth-conscious packaging, and formulas that work well under makeup. Like Fenty Beauty, Fenty Skin aims to be inclusive and accessible, breaking down barriers in the skincare industry.

Fenty Fashion House

In May 2019, Rihanna and LVMH announced the launch of the Fenty Fashion House, making Rihanna the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison. The brand focused on luxury clothing, accessories, and footwear. Despite its initial success and critical acclaim, the Fenty Fashion House was put on hold in February 2021, with LVMH and Rihanna stating they would concentrate on the growth and long-term development of the Fenty ecosystem focusing on cosmetics, skincare, and lingerie.

Impact

Fenty has been praised for its commitment to diversity and inclusivity, challenging traditional beauty and fashion industry standards. The brand's approach has not only been commercially successful but has also sparked a broader conversation about representation in the beauty and fashion industries. Fenty's influence has led to increased visibility for underrepresented groups and has encouraged other brands to follow suit in broadening their product ranges and marketing strategies.

See Also

• Rihanna
• LVMH
• Inclusivity in the beauty industry
• Fashion industry