Ferrero Rocher

Ferrero Rocher

Product type	Chocolate confectionery
Owner	Ferrero SpA
Produced by
Country	Italy
Introduced	1982
Discontinued
Related brands
Markets	Worldwide
Previous owners
Registered as a trademark in

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Ferrero Rocher is a chocolate confectionery brand owned by the Italian company Ferrero SpA. It was introduced in 1982 and has since become a popular and well-known chocolate brand worldwide.

History

Ferrero Rocher was created by Italian chocolatier Pietro Ferrero, who was also the founder of Ferrero SpA. The product was first introduced in 1982 and quickly became a popular choice for consumers around the world.

The chocolate consists of a whole roasted hazelnut encased in a thin wafer shell, filled with hazelnut cream and covered in milk chocolate and chopped hazelnuts. It is commonly presented in a distinctive gold-colored wrapper and packaged in a box with a clear plastic tray.

Over the years, Ferrero Rocher has become a popular gift item and is often given during special occasions such as weddings and holidays.

Products

Ferrero Rocher is best known for its classic chocolate confectionery, which comes in a variety of sizes ranging from individual pieces to large gift boxes. In addition to the classic chocolate, Ferrero Rocher also produces a range of other chocolate-based products, including:

• Ferrero Raffaello: A white chocolate confectionery made with almonds and coconut.
• Ferrero Collection: A range of assorted chocolates, including Ferrero Rocher, Ferrero Rondnoir, and Ferrero Manderly.
• Ferrero Garden: A range of chocolates with fruit and nut fillings, including strawberry and almond, apricot and almond, and orange and almond.

Marketing

• Ferrero Rocher is known for its sophisticated and upscale image, with advertisements and packaging emphasizing the chocolate's premium quality and elegant presentation. The brand has also been associated with luxury and indulgence, with the tagline "Celebrate the Golden Moments" used in many marketing campaigns.
• Ferrero Rocher has also been featured in popular culture, appearing in films, television shows, and music videos. The chocolate has been referenced in numerous songs, including Madonna's "Hung Up" and Kanye West's "Gold Digger."

Controversy

In 2021, Ferrero Rocher faced criticism over its use of palm oil in its chocolate production. Environmental groups have raised concerns over the impact of palm oil production on rainforests and wildlife, leading many consumers to boycott products containing palm oil. In response to the controversy, Ferrero Rocher announced plans to source 100% of its palm oil from sustainable sources by 2022.

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