Ferrero SpA

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Introduction

Ferrero SpA is an Italian multinational confectionery company, known for its popular chocolate products, such as Nutella, Ferrero Rocher, and Kinder Surprise. The company was founded in 1946 by Pietro Ferrero and is now led by his son, Giovanni Ferrero.

History

• The company was founded in 1946 by Pietro Ferrero, a pastry maker in Alba, Italy. The original product produced by the company was a chocolate-hazelnut cream called Giandujot. In 1951, Pietro Ferrero introduced a new version of Giandujot called Supercrema, which would later become Nutella.

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• In the 1960s, the company expanded its product line to include Kinder Chocolate and Tic Tac. In 1982, Ferrero Rocher was introduced, which quickly became one of the company's most popular products.

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• Today, Ferrero SpA is a global company with over 30,000 employees and operations in more than 55 countries. The company is still family-owned and is now led by Pietro Ferrero's son, Giovanni Ferrero.

Products

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Ferrero SpA produces a wide range of confectionery products, including:

• Ferrero Rocher: A chocolate-hazelnut ball filled with a creamy chocolate filling and a whole hazelnut in the center.
• ==Products==

Ferrero SpA is known for its diverse range of chocolate products, including:

Nutella

Nutella is a chocolate and hazelnut spread that was created by Pietro Ferrero in the 1940s. It has become one of the most popular chocolate products in the world, with over 400 million jars sold annually in over 160 countries.

Ferrero Rocher

Ferrero Rocher is a chocolate and hazelnut confection that was introduced in 1982. It consists of a whole roasted hazelnut encased in a thin wafer shell, filled with hazelnut cream, and covered in milk chocolate and chopped hazelnuts.

Kinder

Kinder is a range of chocolate products aimed at children, including Kinder Surprise eggs, which contain a toy inside, and Kinder Bueno, a chocolate bar filled with hazelnut cream.

Tic Tac

Tic Tac is a brand of mints that was introduced in 1969. They are available in a range of flavors and are sold in over 100 countries.

• Duplo: A chocolate bar with a hazelnut filling.
• Hanuta: A chocolate wafer with a hazelnut filling.
• Mon Chéri: A chocolate-covered cherry with a liqueur filling.
• Pocket Coffee: A chocolate-covered espresso bean.
• Giotto: A hazelnut cream-filled chocolate ball.

Sustainability Initiatives

Ferrero SpA is committed to sustainability and has implemented several initiatives to reduce its environmental impact. The company has set a goal to make all its packaging reusable, recyclable, or compostable by 2025. Additionally, Ferrero has implemented a program to ensure that all the cocoa used in its products is sustainably sourced.

Controversies

In 2017, Ferrero SpA was criticized for allegedly using suppliers that were using child labor in their hazelnut farms in Turkey. The company responded by stating that it had a zero-tolerance policy for child labor and was committed to eliminating it from its supply chain.

Corporate Social Responsibility

Ferrero SpA is committed to corporate social responsibility, with a focus on sustainable agriculture and responsible sourcing of raw materials. The company has also launched a number of initiatives aimed at promoting social welfare and environmental sustainability.

In 2016, Ferrero committed to sourcing 100% of its cocoa from certified sustainable sources by 2020, through programs such as the Rainforest Alliance and UTZ. The company has also committed to reducing its carbon footprint and has launched several initiatives to promote environmental sustainability, including the Ferrero Hazelnut Charter, which aims to promote responsible farming practices among its hazelnut suppliers.

Expansion and Acquisitions

Ferrero has expanded its operations globally, with manufacturing facilities in Europe, North and South America, Asia, and Australia. In addition to its own products, the company has also acquired several other confectionery brands over the years.

In 2006, Ferrero acquired the Turkish chocolate manufacturer, Oltan Group, which included the brands Damla and Gordion. In 2013, Ferrero acquired the British chocolate maker, Thorntons, in a deal worth £111.9 million. This acquisition allowed Ferrero to expand its presence in the UK market and strengthen its position as a major player in the global confectionery industry.

Corporate Structure

Ferrero SpA is a privately held company and is majority-owned by the Ferrero family. Giovanni Ferrero is the CEO of the company, and his brother, Pietro Ferrero Jr., is the executive chairman. The company is headquartered in Alba, Italy, and has over 30,000 employees worldwide.

Controversies

In 2017, Ferrero was accused of exploiting child labor in its hazelnut supply chain in Turkey. The company responded by launching several initiatives aimed at preventing child labor, including a partnership with the International Labour Organization (ILO) and a commitment to implementing a child labor monitoring and remediation system.

In 2021, Ferrero was fined €6 million by the Italian antitrust authority for allegedly colluding with two other confectionery companies to fix the prices of certain products. Ferrero denied the allegations and said it would appeal the fine.

Conclusion

Ferrero SpA has become a major player in the global confectionery industry, known for its popular chocolate products and commitment to corporate social responsibility. Despite facing some controversies, the company has continued to expand its operations and acquire other confectionery brands, cementing its position as a key player in the industry.

External links

• Ferrero SpA Official Website

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