Fever-Tree

Fever-Tree is a British producer of premium drink mixers, founded by Charles Rolls and Tim Warrillow in 2004. The company's name comes from the colloquial name for the cinchona tree, the bark of which produces quinine, a key ingredient for tonic.

History

Charles Rolls and Tim Warrillow founded Fever-Tree in 2004. The two entrepreneurs saw a gap in the market for high-quality mixers to accompany premium spirits, which were growing in popularity. They believed that the cheap, sweet mixers available at the time, such as tonic water, were letting down the spirits they were mixed with.

Products

Fever-Tree's product line includes a variety of drink mixers, such as tonic water, ginger beer, ginger ale, and soda water. The company prides itself on using only the best natural ingredients for its products, and sources ingredients from all over the world. For example, the quinine used in their tonic water is sourced from the Democratic Republic of the Congo, where the best quality quinine is found.

Market and Distribution

Fever-Tree has a global distribution network and its products are sold in 74 countries worldwide. The company has experienced significant growth since its inception, with its market value surpassing £4.5 billion in 2018.

Recognition

Fever-Tree has received widespread recognition for its high-quality products. It has won numerous awards, including the Queen's Award for Enterprise in 2013 and 2017.

See Also

• Tonic Water
• Ginger Beer
• Quinine