Fido Dido

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Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. The character is best known for its association with the 7 Up brand, where it served as a mascot during the late 1980s and early 1990s.

History

Fido Dido was created in 1985 by Joanna Ferrone and Sue Rose. The character first appeared on a series of T-shirts and quickly gained popularity. In 1988, Fido Dido was licensed to PepsiCo for use in marketing their 7 Up soft drink. The character became widely recognized for its distinctive, laid-back personality and unique visual style.

Design

Fido Dido is characterized by his spiky hair, casual clothing, and relaxed demeanor. The character is often depicted in a minimalist, hand-drawn style, which contributed to his appeal and recognition. Fido Dido's design reflects a carefree and easygoing attitude, which resonated with the brand image of 7 Up.

Marketing Campaigns

Fido Dido was prominently featured in various marketing campaigns for 7 Up during the late 1980s and early 1990s. These campaigns included television commercials, print advertisements, and promotional merchandise. The character's popularity helped to reinforce the brand's identity and appeal to a younger audience.

Legacy

Although Fido Dido's prominence in advertising has diminished since the 1990s, the character remains an iconic figure associated with 7 Up. Fido Dido has made occasional reappearances in marketing campaigns and continues to be recognized by fans of the brand.

See Also

• 7 Up
• PepsiCo
• Advertising mascots