Fido Dido

From WikiMD's Wellness Encyclopedia

File:7UP mural (Pune, Maharashtra) (cropped).jpg
7UP_mural_(Pune,_Maharashtra)_(cropped).jpg

Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose. The character is best known for its association with the 7 Up brand, where it served as a mascot during the late 1980s and early 1990s.

History[edit | edit source]

Fido Dido was created in 1985 by Joanna Ferrone and Sue Rose. The character first appeared on a series of T-shirts and quickly gained popularity. In 1988, Fido Dido was licensed to PepsiCo for use in marketing their 7 Up soft drink. The character became widely recognized for its distinctive, laid-back personality and unique visual style.

Design[edit | edit source]

Fido Dido is characterized by his spiky hair, casual clothing, and relaxed demeanor. The character is often depicted in a minimalist, hand-drawn style, which contributed to his appeal and recognition. Fido Dido's design reflects a carefree and easygoing attitude, which resonated with the brand image of 7 Up.

Marketing Campaigns[edit | edit source]

Fido Dido was prominently featured in various marketing campaigns for 7 Up during the late 1980s and early 1990s. These campaigns included television commercials, print advertisements, and promotional merchandise. The character's popularity helped to reinforce the brand's identity and appeal to a younger audience.

Legacy[edit | edit source]

Although Fido Dido's prominence in advertising has diminished since the 1990s, the character remains an iconic figure associated with 7 Up. Fido Dido has made occasional reappearances in marketing campaigns and continues to be recognized by fans of the brand.

See Also[edit | edit source]

References[edit | edit source]

WikiMD
Navigation: Wellness - Encyclopedia - Health topics - Disease Index‏‎ - Drugs - World Directory - Gray's Anatomy - Keto diet - Recipes

Search WikiMD

Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD

WikiMD's Wellness Encyclopedia

Let Food Be Thy Medicine
Medicine Thy Food - Hippocrates

Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.

Contributors: Prab R. Tumpati, MD