Fiesta (dinnerware)

Fiesta (also known as Fiestaware) is a line of ceramic glazed dinnerware manufactured and marketed by the Homer Laughlin China Company of Newell, West Virginia since its introduction in 1936. The product is notable for its Art Deco styling featuring bright colors and simple shapes, and it has become one of the most collected china products in the United States.

History

Fiesta was created by Frederick Hurten Rhead, a noted English pottery designer, who joined the Homer Laughlin China Company in 1927. The dinnerware was an immediate success upon its release in 1936, thanks to its unique design and vibrant colors, which were a stark contrast to the traditional dinnerware of the time. The original colors were Red (now called Radioactive Red due to its uranium oxide content), Blue (cobalt), Green (light green), Yellow, and Old Ivory. Turquoise was added to the lineup in 1937.

During World War II, production of the red color was halted due to government restrictions on uranium. Post-war, the line was expanded with new shapes and colors. However, by the late 1950s, changing tastes and competition from imported dinnerware led to a decline in sales. The original Fiesta line was discontinued in 1973.

In 1986, in response to growing collector interest, the Homer Laughlin China Company reintroduced Fiesta with a new, lead-free glaze and a wider range of colors. The new line, often referred to as "Post-86 Fiesta," remains in production today, with new colors and pieces being added regularly.

Design and Production

Fiesta's design is characterized by its concentric circles and simple, streamlined forms. The dinnerware is made from vitreous china, making it durable and resistant to chipping and cracking. The distinctive feature of Fiesta is its range of glaze colors, which have varied over the years but always include a variety of bright, cheerful hues.

The production process of Fiesta dinnerware involves casting the pieces in molds. Once cast, the pieces are fired, glazed, and then fired again. The high firing temperature creates a fully vitrified product that is strong and durable.

Collectibility

Fiesta is highly collectible, with enthusiasts seeking out both vintage and contemporary pieces. Collectors often focus on acquiring rare colors and pieces, such as those produced in limited quantities or for special occasions. The value of Fiesta ware can vary significantly, with older, rarer pieces commanding higher prices.

Impact

Fiesta has had a significant impact on American dinnerware design, influencing numerous other lines with its bold use of color and simple, modern shapes. It has been exhibited in museums and has received several design awards. The brand's enduring popularity attests to its appeal across generations and its status as an icon of American design.

See Also

• Homer Laughlin China Company
• Art Deco
• Ceramics
• Collectible