Fiji water

Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji. It is available in 330 ml, 500 ml, 700 ml, 1 liter, and 1.5 liter bottles. According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu.

History

Fiji Water was founded in 1996 by Canadian businessman David Gilmour, who had previously been involved in the creation of the South Pacific Hotel Corporation and the development of a gold mine in Fiji. The company began bottling water in late 1996 and shipped its first cases out of Fiji in early 1997.

Source

The water in Fiji Water comes from an underground aquifer in the remote Yaqara Valley of Viti Levu. The water is naturally purified and filtered through volcanic rock, which imparts a unique mineral profile to the water. The water is free of pollutants and contaminants, and is bottled at the source to maintain its purity.

Environmental Impact

Fiji Water's environmental impact has been a topic of discussion. The company has made efforts to offset its carbon emissions and promote sustainability, including a reforestation project in Fiji. However, the transportation of the water from Fiji to markets around the world has been criticized for its environmental impact.

In Popular Culture

Fiji Water has been featured in a number of films and television shows, and is often associated with luxury and exoticism. It has been endorsed by a number of celebrities, and has been used in marketing campaigns that emphasize its exotic origin and purity.

See Also

• Bottled water
• Artesian aquifer
• Yaqara Valley
• David Gilmour (businessman)