Flutie Flakes

Flutie Flakes

Flutie Flakes is a brand of breakfast cereal that was created in 1998 by the American football player Doug Flutie. The cereal gained popularity during Flutie's time as the quarterback for the Buffalo Bills in the late 1990s.

History

Flutie Flakes were first introduced in 1998 as a limited edition cereal. The idea for the cereal came about when Flutie's popularity soared after he led the Bills to a playoff berth in the 1998 season. The cereal was produced by the PLB Sports company, which specializes in creating athlete-branded food products.

Ingredients and Packaging

Flutie Flakes were made from corn flakes, similar to other popular breakfast cereals. The packaging featured a picture of Doug Flutie in his Buffalo Bills uniform, along with the team's logo. The back of the box included information about Flutie's career and achievements.

Popularity and Impact

Flutie Flakes quickly became a sensation among Buffalo Bills fans and football enthusiasts. The cereal's popularity was fueled by Flutie's success on the field and his underdog story. The sales of Flutie Flakes were so high that they outsold other popular cereals in the Buffalo area during the time of their release.

The success of Flutie Flakes also had a positive impact off the field. A portion of the proceeds from the sales of the cereal were donated to the Doug Flutie Jr. Foundation for Autism, which supports families affected by autism. This philanthropic aspect of the cereal further endeared Flutie to his fans.

Legacy

Flutie Flakes left a lasting legacy in the world of sports marketing. The success of the cereal paved the way for other athlete-branded food products, such as Michael Jordan's "Air Jordan" cereal and LeBron James' "LeBron's Flakes." Flutie Flakes also became a symbol of the Buffalo Bills' resurgence during the late 1990s.