Flutie Flakes
Flutie Flakes are a brand of frosted corn flakes breakfast cereal named after Doug Flutie, a former professional American football quarterback. The cereal was first introduced in 1998 and became a popular item, particularly in the Buffalo, New York area, where Flutie played for the Buffalo Bills of the National Football League (NFL).
History[edit | edit source]
Flutie Flakes were created as a fundraising effort for the Doug Flutie Jr. Foundation for Autism, which was established by Doug Flutie and his wife, Laurie, in honor of their son, Doug Jr., who has autism. The cereal was produced by PLB Sports, a company known for creating athlete-endorsed food products.
Upon its release, Flutie Flakes quickly gained popularity, especially among Buffalo Bills fans. The cereal's success was attributed to Doug Flutie's popularity and the charitable cause it supported. Over 2.3 million boxes were sold, and a portion of the proceeds went to the foundation.
Ingredients and Packaging[edit | edit source]
Flutie Flakes are made from frosted corn flakes, similar to other popular breakfast cereals. The packaging features an image of Doug Flutie in his Buffalo Bills uniform, along with the logo of the Doug Flutie Jr. Foundation for Autism.
Cultural Impact[edit | edit source]
Flutie Flakes became a cultural phenomenon, particularly in the late 1990s and early 2000s. The cereal was often mentioned in sports media and became a symbol of Doug Flutie's impact both on and off the field. The success of Flutie Flakes also paved the way for other athlete-endorsed food products.
Legacy[edit | edit source]
The legacy of Flutie Flakes extends beyond its initial popularity. The cereal continues to be remembered fondly by fans and collectors. It also serves as a reminder of Doug Flutie's contributions to autism awareness and research through his foundation.
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