Focus group discussion

From WikiMD's Food, Medicine & Wellness Encyclopedia

Wikipedia

A method of qualitative research used when information and insights will be better gained from the interaction of a group than from in-depth interviews with individuals.

A qualitative method to obtain in-depth information on concepts and perceptions about a certain topic through spontaneous group discussion of approximately 6–12 persons, guided by a facilitator.

Focus group discussion Resources
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Contributors: Prab R. Tumpati, MD