Former brands from General Mills

Former Brands from General Mills

General Mills, a multinational food company, has had a rich history of producing various brands over the years. While some of these brands continue to be popular and widely recognized, others have been discontinued or sold to other companies. In this article, we will explore some of the former brands from General Mills.

Betty Crocker

Betty Crocker is a well-known brand that offers a wide range of baking mixes, frostings, and other baking products. It was first introduced by General Mills in 1921 and quickly became a household name. However, it is important to note that Betty Crocker is still an active brand under General Mills and is not considered a former brand.

Pillsbury

Pillsbury is another iconic brand that was acquired by General Mills in 2001. It is known for its refrigerated dough products, such as crescent rolls, biscuits, and cookie dough. While Pillsbury is still a part of General Mills' portfolio, it is worth mentioning as it was a separate entity before the acquisition.

Jolly Green Giant

Jolly Green Giant is a brand that was originally created by the Minnesota Valley Canning Company in 1903. General Mills acquired the brand in 1979 and continued to produce a variety of frozen and canned vegetables under the Jolly Green Giant name. However, in 2015, General Mills sold the brand to B&G Foods, and it is no longer a part of General Mills' brand portfolio.

Häagen-Dazs

Häagen-Dazs is a premium ice cream brand that was founded in 1961. General Mills acquired the brand in 1983 and expanded its distribution worldwide. However, in 2001, General Mills sold a controlling interest in Häagen-Dazs to Nestlé, and it is now operated as a joint venture between General Mills and Nestlé.

Nature Valley

Nature Valley is a brand that offers a variety of granola bars and snacks. It was acquired by General Mills in 1975 and has since become a popular choice for those seeking healthy and convenient snack options. Nature Valley continues to be a part of General Mills' brand portfolio.

Other Former Brands

In addition to the brands mentioned above, General Mills has had several other former brands that are no longer a part of their portfolio. Some of these brands include:

- Pete's Brewing Company: A craft beer brand that was acquired by General Mills in 1998 but later sold to Gambrinus Company in 2001. - Red Lobster: A seafood restaurant chain that was owned by General Mills from 1970 to 1995 before being spun off as a separate company. - Green Giant Fresh: A brand that focused on fresh produce and was sold by General Mills in 2016 to a joint venture between B&G Foods and Growers Express.

Conclusion

General Mills has a long history of producing and acquiring various brands. While some of these brands continue to thrive under General Mills' ownership, others have been sold or discontinued. The former brands mentioned in this article represent a small portion of General Mills' brand portfolio, showcasing the company's diverse range of products over the years.