Mr Kipling
(Redirected from French Fancy)
Mr Kipling
| Product type | Subsidiary |
|---|---|
| Owner | Premier Foods |
| Produced by | |
| Country | United Kingdom |
| Introduced | 1967 |
| Discontinued | |
| Related brands | |
| Markets | United Kingdom |
| Previous owners | |
| Registered as a trademark in |
Mr Kipling is a brand of cakes, pies, and baked goods marketed by Premier Foods in the United Kingdom. The brand was introduced in 1967 and has become one of the most popular cake brands in the UK.
History[edit | edit source]
Mr Kipling was launched in 1967 by Rank Hovis McDougall (RHM) with the aim of selling cakes of a higher quality than those available at the time. The brand quickly gained popularity due to its focus on quality and its memorable advertising slogan, "Exceedingly good cakes."
In 2007, Premier Foods acquired RHM, and with it, the Mr Kipling brand. Since then, Premier Foods has continued to expand the range of products under the Mr Kipling name, including seasonal and limited edition varieties.
Products[edit | edit source]
Mr Kipling offers a wide range of products, including:
The brand is known for its individual portion sizes, which are convenient for snacking and lunchboxes.
Marketing[edit | edit source]
Mr Kipling's marketing has been characterized by its memorable tagline and its focus on quality. The brand has used various advertising campaigns over the years to reinforce its image as a purveyor of high-quality baked goods.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
- [Official Mr Kipling website](https://www.mrkipling.co.uk)
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