FreshDirect

FreshDirect is an online grocery delivery service that provides fresh food and household items directly to customers' doors. The company was founded in 2002 and is based in Long Island City, New York.

History

FreshDirect was founded by Jason Ackerman and Joseph Fedele in 2002. The company began by serving the Manhattan area, but quickly expanded to other parts of New York City, New Jersey, Connecticut, Pennsylvania, Delaware, and the Washington D.C. metropolitan area.

Business Model

FreshDirect operates by receiving orders from customers through its website or mobile app. The company then delivers the orders directly to the customers' doors. FreshDirect sources its products from a variety of suppliers, including local farms and artisanal producers. The company prides itself on the freshness and quality of its products, as well as its commitment to sustainability and reducing food waste.

Services

In addition to its standard grocery delivery service, FreshDirect offers a number of other services. These include FreshDirect DeliveryPass, which offers unlimited free deliveries for a monthly or annual fee, and FreshDirect Meal Kits, which provide pre-portioned ingredients and recipes for customers to cook at home.

Criticism and Controversy

FreshDirect has faced criticism and controversy over the years. Issues have included concerns about labor practices, environmental impact, and gentrification. Despite these challenges, the company has continued to grow and expand its services.

See Also

• Online grocery delivery
• E-commerce
• Food delivery