Frito-Lay

Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in the UK and Ireland). Each brand has generated annual worldwide sales over $1 billion in 2009.

History

Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W. Lay & Company, which merged in 1961 to form Frito-Lay, Inc. Four years later in 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since that time, Frito-Lay has operated as a wholly owned subsidiary of PepsiCo.

Products

Frito-Lay's product line includes a wide variety of snacks, including:

• Fritos: Fritos is a brand of corn chips and dipping sauces created in 1932 by Charles Elmer Doolin and produced since 1961 by Frito-Lay.

• Cheetos: Cheetos is a brand of cheese-flavored, puffed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo.

• Doritos: Doritos is a brand of flavored tortilla chips produced since 1964 by Frito-Lay.

• Tostitos: Tostitos is a brand of tortilla chips and dips produced by Frito-Lay.

• Lay's: Lay's is a brand of potato chip varieties, as well as the name of the company that founded the chip brand in the United States.

• Ruffles: Ruffles is a brand of ruffled (crinkle-cut) potato chips marketed by Frito-Lay since 1961.

• Rold Gold: Rold Gold is a brand of pretzel produced by Frito-Lay.

• Walkers: Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland.

See Also

• PepsiCo
• Snack food
• Potato chip
• Corn chip

References

Frito-Lay Resources
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