Lay's

Lay's is a popular brand of potato chips that was established in the United States in 1932. It is owned by PepsiCo, a multinational food, snack, and beverage corporation. Lay's is known for its wide variety of flavors and has a significant presence in the global snack food market.

History

Lay's was founded by Herman W. Lay, an American businessman, in 1932. He started the business as a snack food distribution company in Nashville, Tennessee. In 1961, the Frito Company and H.W. Lay & Company merged to form Frito-Lay, Inc., which later merged with Pepsi-Cola to form PepsiCo in 1965.

Products

Lay's offers a wide range of potato chip flavors. The original flavor is lightly salted, but the brand has since introduced numerous other flavors, including Sour Cream & Onion, Barbecue, and Salt & Vinegar. Lay's also offers a line of kettle-cooked chips, which are thicker and crunchier than the classic chips.

In addition to its standard flavors, Lay's regularly introduces limited-edition flavors as part of its "Do Us a Flavor" campaign. This campaign encourages consumers to submit their own flavor ideas, with the winning flavor being produced and sold by Lay's.

Global Presence

Lay's products are sold in more than 100 countries around the world. The brand is known as Walkers in the United Kingdom and Ireland, Smith's in Australia, Chipsy in Egypt, and Sabritas in Mexico. Despite the different names, the product line remains largely the same.

Criticism and Controversy

Lay's has faced criticism for its use of genetically modified organisms (GMOs) in its products. In 2013, the brand was sued for falsely advertising its chips as "natural" despite containing GMOs. Lay's has also been criticized for its packaging, which is often filled with more air than chips.

See Also

• Frito-Lay
• PepsiCo
• Potato Chips
• Snack Foods