Fruit Stripe

Fruit Stripe is a brand of chewing gum that was first introduced in the early 1960s. It is known for its distinctive packaging, which features a zebra mascot named Yipes. The gum is notable for its bright colors and bold fruit flavors, which include cherry, lemon, orange, and mixed fruit.

History

Fruit Stripe was originally produced by the Beech-Nut company, which was founded in 1891 and is known for its various food products. The gum was introduced as a new product line in the 1960s, and quickly gained popularity due to its unique flavors and colorful packaging. In the 1970s, the brand was acquired by the Farley's & Sathers Candy Company, which continued to produce the gum under the Fruit Stripe name.

Product Description

Each pack of Fruit Stripe gum contains 17 sticks, each of which is individually wrapped. The gum is known for its bright colors, which correspond to the different fruit flavors. The flavors include cherry (red), lemon (yellow), orange (orange), and mixed fruit (green). Each stick of gum also has a unique stripe pattern, which is where the brand gets its name.

Marketing

Fruit Stripe is known for its distinctive marketing, which often features its zebra mascot, Yipes. The mascot is often depicted in various playful scenarios, such as skateboarding or playing basketball. The brand's slogan is "Yipes! Stripes! Fruit Stripe Gum!", which is often featured in its advertising.

Reception

While Fruit Stripe has a nostalgic appeal for many people who grew up in the 1960s and 1970s, it has also been criticized for its flavor, which some people find to be too short-lived. Despite this, the brand has maintained a loyal following and continues to be produced today.

See Also

• List of chewing gum brands
• Beech-Nut
• Farley's & Sathers Candy Company