Function Drinks

Function Drinks was a company that produced a line of functional beverages designed to provide specific health benefits. The company was founded in 2004 by Dayton Miller, Josh Simon, and Alex Hughes. Function Drinks was headquartered in Redwood City, California.

History

Function Drinks was established with the goal of creating beverages that offered more than just hydration. The founders, who had backgrounds in biochemistry and nutrition, aimed to develop drinks that could address various health needs. The company quickly gained popularity for its innovative approach to functional beverages.

Product Line

Function Drinks offered a variety of products, each formulated to target specific health concerns. Some of the popular products included:

• Urban Detox: Designed to help the body detoxify and recover from the effects of urban living, such as pollution and stress.
• Light Weight: Aimed at supporting weight management through a blend of natural ingredients.
• Alternative Energy: Provided a natural energy boost without the use of synthetic stimulants.
• House Call: Formulated to support the immune system.

Each product was made with a unique blend of herbs, vitamins, and other natural ingredients, tailored to deliver the intended health benefits.

Acquisition

In 2015, Function Drinks was acquired by SunOpta, a company specializing in natural and organic food products. The acquisition allowed Function Drinks to expand its reach and continue developing innovative functional beverages.

Market Impact

Function Drinks played a significant role in the growth of the functional beverage market. The company's focus on health and wellness resonated with consumers looking for alternatives to traditional soft drinks. Function Drinks' success also inspired other companies to develop their own lines of functional beverages.

See Also

• Functional beverage
• Nutraceutical
• Energy drink
• Health food