George Horace Lorimer

George Horace Lorimer, 1928

George Horace Lorimer (October 6, 1867 – October 22, 1937) was an influential American journalist and author, best known for his role as editor of The Saturday Evening Post from 1899 until his death in 1937. Under his leadership, the magazine became one of the most popular and influential publications in the United States, featuring works by American writers and serving as a critical platform for illustrators.

Early Life and Education

George Horace Lorimer was born in Louisville, Kentucky, to Reverend George C. Lorimer and Belle (née Burford) Lorimer. He attended Yale University, where he developed an interest in journalism and literature, although he left before completing his degree to pursue a career in business.

Career

Lorimer's career in journalism began when he joined The Saturday Evening Post in 1898 as literary editor. A year later, he was promoted to editor-in-chief, a position he held for nearly four decades. Under Lorimer's editorship, the magazine's circulation dramatically increased from a few thousand to over two million copies weekly. He had a keen eye for talent, publishing early works by authors such as Jack London, F. Scott Fitzgerald, and Edgar Rice Burroughs. Lorimer also championed the careers of illustrators like Norman Rockwell, whose iconic covers became synonymous with the magazine.

Lorimer's editorial philosophy was to provide content that was entertaining, informative, and, above all, optimistic. He believed in the power of the press to influence public opinion and sought to use The Saturday Evening Post to promote American values and ideals. His tenure saw the magazine cover a wide range of topics, from fiction and humor to commentary on national affairs.

In addition to his editorial work, Lorimer wrote several books, including Letters from a Self-Made Merchant to His Son and Old Gorgon Graham, which were both commercial successes. These books, written in an epistolary style, offered practical wisdom and advice through the fictional correspondence between a businessman and his son.

Legacy

George Horace Lorimer's impact on American journalism and literature was profound. He transformed The Saturday Evening Post into a cultural institution that helped define the American middle class's aspirations and values during the early 20th century. His ability to spot and nurture talent helped launch the careers of many prominent writers and artists, leaving a lasting legacy on the American literary and artistic landscape.

Lorimer's editorial vision and his contributions to the field of journalism were recognized posthumously. The George Horace Lorimer Society, established in his honor, continues to support journalism students and professionals.

Death

George Horace Lorimer died on October 22, 1937, in Wyncote, Pennsylvania. His death marked the end of an era for The Saturday Evening Post and American journalism. Despite the changes in the publishing industry and the eventual decline of the magazine, Lorimer's influence remains a significant part of its legacy.