Gerber Baby

Gerber Baby (1931 litho)

The Gerber Baby is the trademark logo of the Gerber Products Company, a major purveyor of baby food and baby products. The image of the Gerber Baby has become an iconic symbol in the United States and around the world, representing the brand's commitment to quality and nutrition for infants.

History

The Gerber Baby was introduced in 1928 when the company held a contest to find a face to represent a baby food advertising campaign. The winning entry was a simple charcoal sketch by artist Dorothy Hope Smith. The sketch depicted a cherubic baby with bright eyes and a sweet expression. Smith had intended to finish the sketch if it won, but the judges were so taken with the simplicity and charm of the drawing that they decided to use it as it was.

Identity of the Gerber Baby

For many years, the identity of the Gerber Baby was a mystery, leading to much speculation. In 1978, the company revealed that the baby in the sketch was Ann Turner Cook, who was a neighbor of the artist Dorothy Hope Smith. Cook later became a mystery novelist and an English teacher.

Cultural Impact

The Gerber Baby has had a significant cultural impact, becoming one of the most recognizable corporate logos in the world. The image has been used in various marketing campaigns and has become synonymous with baby food and infant care products. The Gerber Baby's face has appeared on millions of jars of baby food and other products, making it a familiar sight to generations of parents and children.

Gerber Baby Contest

In recent years, the Gerber Products Company has held annual photo contests to find new faces to represent the Gerber Baby. These contests have garnered widespread media attention and have continued to reinforce the brand's image as a leader in baby nutrition and care.

Related Pages

• Gerber Products Company
• Dorothy Hope Smith
• Ann Turner Cook
• Baby food
• Infant nutrition