Gerber Baby

Gerber Baby

The Gerber Baby is an iconic symbol associated with the Gerber Products Company, a popular American baby food brand. The Gerber Baby has become a well-known and beloved figure in advertising and has been featured in various marketing campaigns.

History

The Gerber Baby was first introduced in 1928 when the Gerber Products Company held a contest to find a face to represent their brand. Dorothy Hope Smith, an artist, submitted a simple charcoal sketch of a baby with bright eyes and a cherubic smile. The company loved the drawing and selected it as the official Gerber Baby logo.

Since then, the Gerber Baby has appeared on Gerber product packaging, advertisements, and promotional materials. The image of the Gerber Baby has become synonymous with the brand and is instantly recognizable to consumers around the world.

Impact

The Gerber Baby has had a significant impact on the success of the Gerber Products Company. The adorable and friendly image of the baby has helped create a sense of trust and reliability among consumers. The Gerber Baby has become a symbol of quality and care, reinforcing the company's commitment to providing nutritious and safe baby food products.

The Gerber Baby has also become a cultural icon, representing the innocence and joy of infancy. The image has been widely used in popular culture, appearing in various forms of media such as television shows, movies, and even as Halloween costumes.

Legacy

The Gerber Baby has remained a beloved and enduring symbol for over nine decades. The original sketch by Dorothy Hope Smith continues to be the basis for the Gerber Baby logo, with minor modifications made over the years to keep up with changing design trends.

In 2018, the Gerber Products Company celebrated the 90th anniversary of the Gerber Baby by introducing a new Gerber Baby, Lucas Warren, who became the first Gerber Baby with Down syndrome. This move was widely praised for promoting inclusivity and diversity.