GetGo

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GetGo is a convenience store chain owned and operated by Giant Eagle. It was established in 2003 following Giant Eagle's acquisition of Cross Roads, a small chain of convenience stores based in the Pittsburgh area. GetGo stores are primarily located in the Midwestern United States, including Ohio, Pennsylvania, West Virginia, and Indiana. These stores offer a wide range of products and services, including gasoline, a variety of food and beverage options, and a selection of convenience items.

History

The origins of GetGo date back to the early 2000s when Giant Eagle sought to expand its retail offerings beyond traditional grocery stores. The acquisition of Cross Roads convenience stores in 2003 marked the beginning of what would become the GetGo chain. This move was part of a larger trend in the retail industry, where grocery chains began to diversify their operations into the convenience store sector to offer more integrated services to customers.

Following the acquisition, Giant Eagle rebranded the Cross Roads stores as GetGo. The company embarked on an aggressive expansion plan, opening new locations and incorporating innovative features such as made-to-order food service and on-site car washes in some locations. The brand's growth was also supported by the introduction of the Fuelperks! program, which offered customers discounts on gasoline purchases based on their grocery spending at Giant Eagle stores.

Services and Features

GetGo stores offer a range of services designed to meet the needs of customers looking for quick and convenient shopping options. These include:

- **Fuel Services**: GetGo provides gasoline and diesel fuel, with some locations offering alternative fuels such as E85. The Fuelperks! program is a key feature, offering discounts on fuel based on shopping at Giant Eagle.

- **Food and Beverage**: Many GetGo locations feature a café offering made-to-order sandwiches, salads, and coffee beverages. The stores also carry a selection of grab-and-go items, snacks, and beverages.

- **Convenience Items**: Beyond food and fuel, GetGo stores stock a variety of everyday items, including over-the-counter medications, household goods, and automotive products.

Expansion and Innovation

Over the years, GetGo has continued to evolve, adding new services and technologies to enhance the customer experience. This includes the introduction of mobile ordering and payment options, as well as the expansion of the food service offerings to include more healthy and gourmet options. The chain has also experimented with different store formats, including standalone cafés and larger stores with expanded grocery sections.

Challenges and Opportunities

Like many retail chains, GetGo faces challenges such as fluctuating fuel prices, competition from other convenience store chains, and changing consumer preferences. However, its affiliation with Giant Eagle provides a competitive advantage in terms of brand recognition and customer loyalty programs. Looking forward, GetGo is well-positioned to continue its growth by focusing on convenience, service quality, and innovation.