Giant (hypermarket)

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Hypermarket chain in Southeast Asia

Giant

Type	Subsidiary
Industry	Retail
Products	Groceries, fresh produce, household items, electronics, clothing

Giant is a chain of hypermarkets and supermarkets in Southeast Asia. It is a subsidiary of Dairy Farm International Holdings, a leading pan-Asian retailer. Giant operates in several countries, including Malaysia, Singapore, Brunei, Indonesia, and Vietnam.

History

Giant was founded in Malaysia and has grown to become one of the largest hypermarket chains in the region. The company expanded its operations to other Southeast Asian countries, establishing a significant presence in the retail market.

Operations

Giant offers a wide range of products, including groceries, fresh produce, household items, electronics, and clothing. The hypermarkets are known for their competitive pricing and extensive product selection, catering to a diverse customer base.

Malaysia

In Malaysia, Giant is one of the leading hypermarket chains, with numerous outlets across the country. The stores are strategically located to serve both urban and suburban areas, providing convenient shopping options for Malaysian consumers.

Singapore

Giant has a strong presence in Singapore, where it operates several hypermarkets and supermarkets. The brand is well-known for its affordable prices and wide variety of products, making it a popular choice among Singaporean shoppers.

Indonesia

Giant entered the Indonesian market and quickly established itself as a major player in the retail sector. The hypermarkets in Indonesia offer a similar range of products as those in Malaysia and Singapore, catering to the needs of Indonesian consumers.

Brunei

In Brunei, Giant operates a number of hypermarkets, providing a comprehensive shopping experience for the local population. The stores are designed to offer a wide selection of products at competitive prices.

Vietnam

Giant has also expanded its operations to Vietnam, where it continues to grow its presence in the retail market. The hypermarkets in Vietnam offer a diverse range of products, meeting the demands of Vietnamese consumers.

Products and Services

Giant hypermarkets are known for their extensive product range, which includes:

• Groceries: A wide variety of food items, including fresh produce, dairy products, and packaged goods.
• Fresh produce: Fruits, vegetables, meat, and seafood.
• Household items: Cleaning supplies, kitchenware, and home essentials.
• Electronics: Home appliances, gadgets, and electronic accessories.
• Clothing: Apparel for men, women, and children.

Marketing and Promotions

Giant frequently runs promotions and discounts to attract customers. The hypermarkets also offer loyalty programs and membership benefits, providing additional savings and exclusive deals to regular shoppers.

See also

• Dairy Farm International Holdings
• Hypermarket
• Supermarket
• Retailing in Malaysia
• Retailing in Singapore
• Retailing in Indonesia
• Retailing in Brunei
• Retailing in Vietnam