Glico
Japanese food company known for confectionery products
Glico is a renowned Japanese food company, best known for its confectionery products, including the popular Pocky and Pretz snacks. Founded in 1922 by Riichi Ezaki, the company has grown into a global brand, offering a wide range of products that delight consumers worldwide.
History[edit | edit source]
Glico was established by Riichi Ezaki in 1922 in Osaka, Japan. The company's name, "Glico," is derived from "glycogen," a sugar compound that was a key ingredient in the original caramel candy that Ezaki developed. This candy was marketed as a health product, claiming to provide energy and nutrition.
The company expanded its product line over the years, introducing various confectionery items, including the iconic Pocky in 1966. Pocky, a chocolate-coated biscuit stick, quickly became a favorite snack in Japan and later gained international popularity.
Products[edit | edit source]
Glico offers a diverse range of products, including:
- Pocky: A chocolate-coated biscuit stick available in various flavors such as strawberry, almond, and matcha.
- Pretz: A savory biscuit stick available in flavors like tomato, salad, and roast.
- Glico Caramel: The original caramel candy that started the company.
- Almond Chocolate: Chocolate-covered almonds, a popular treat in Japan.
Marketing and Branding[edit | edit source]
Glico is known for its innovative marketing strategies and iconic branding. The company has a famous neon sign in Dotonbori, Osaka, featuring a running man, symbolizing health and vitality. This sign has become a popular tourist attraction and a symbol of the city.
Global Presence[edit | edit source]
Glico has expanded its operations beyond Japan, establishing a significant presence in Asia, Europe, and North America. The company continues to innovate and adapt its products to suit local tastes and preferences, contributing to its global success.
Related pages[edit | edit source]
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