Gobbledok

Gobbledok is a fictional character that was created as part of an advertising campaign for Smith's Snackfood Company in Australia. The character became widely recognized in the late 1980s and early 1990s.

Character Description

The Gobbledok is depicted as a small, furry alien with a penchant for potato chips. It is known for its distinctive catchphrase, "chippie, chippie, chippie!" The character's design includes exaggerated features such as large eyes and a wide mouth, which contribute to its comical and memorable appearance.

Advertising Campaign

The Gobbledok was introduced in a series of television commercials aimed at promoting Smith's potato chips. The commercials typically featured the Gobbledok sneaking into homes or stores to steal potato chips, often causing humorous chaos in the process. The character's antics and the catchy slogan helped to create a strong brand association with Smith's products.

Cultural Impact

The Gobbledok became a cultural icon in Australia during its peak popularity. It was not only a mascot for Smith's but also a beloved character among children and adults alike. The character's popularity led to the production of various merchandise, including toys and clothing.

Legacy

Although the Gobbledok is no longer featured in current advertising campaigns, it remains a nostalgic figure for many Australians who grew up during the era of its prominence. The character is often remembered fondly and occasionally referenced in discussions about classic Australian advertising.

See Also

• Smith's Snackfood Company
• Advertising mascots
• Potato chips