Golden Crisp

Golden crisp logo

Golden Crisp is a brand of breakfast cereal made by Post Consumer Brands. It consists of sweetened, candy-coated puffed wheat and is known for its distinctive sweet flavor. The cereal was introduced in 1948 and has undergone several name changes over the years, including "Sugar Crisp" and "Super Sugar Crisp."

History

Golden Crisp was first introduced in 1948 by Post Consumer Brands under the name "Sugar Crisp." The cereal was marketed as a versatile product that could be eaten as a breakfast cereal, a snack, or even as a dessert topping. In the 1970s, the name was changed to "Super Sugar Crisp" to emphasize its sweetness. However, due to growing concerns about the health effects of sugar, the name was changed again in the 1980s to "Super Golden Crisp" and finally to "Golden Crisp."

Ingredients

The primary ingredients in Golden Crisp are:

• Puffed wheat
• Sugar
• Corn syrup
• Honey
• Salt
• Caramel color
• Preservatives

Marketing and Mascot

Golden Crisp is well-known for its mascot, Sugar Bear, who was introduced in the 1950s. Sugar Bear is depicted as a laid-back, cool bear who loves Golden Crisp cereal. The character has been featured in numerous television commercials and print advertisements over the years.

Nutritional Information

Golden Crisp is often criticized for its high sugar content. A typical serving size of Golden Crisp contains:

• Calories: 110
• Total Fat: 0g
• Sodium: 45mg
• Total Carbohydrates: 27g
• Sugars: 14g
• Protein: 1g

Related Products

Golden Crisp has inspired several related products and spin-offs, including:

• Honey Smacks - a similar cereal made by Kellogg's
• Sugar Puffs - a similar cereal made by Quaker Oats Company

See Also

• Breakfast cereal
• Post Consumer Brands
• Puffed wheat
• Sugar Bear
• Honey Smacks
• Sugar Puffs