Post Consumer Brands

Post Consumer Brands

Post Consumer Brands is a leading American food company that specializes in producing and marketing a wide range of breakfast cereals. The company has a rich history and a diverse portfolio of popular cereal brands.

History

Post Consumer Brands traces its roots back to the late 19th century when C.W. Post founded the Postum Cereal Company in 1895. Post was a pioneer in the development of ready-to-eat breakfast cereals and introduced Grape-Nuts, one of the company's most iconic brands, in 1897.

Over the years, the company expanded its product offerings and acquired several other cereal brands. In 1929, the company changed its name to General Foods Corporation. In 1985, General Foods merged with Kraft, forming Kraft General Foods.

In 1995, Kraft General Foods spun off its Post cereal division, creating the independent company known as Post Holdings. Post Holdings later acquired MOM Brands in 2015, further expanding its cereal portfolio.

Brands

Post Consumer Brands offers a wide range of cereal brands that cater to different tastes and preferences. Some of the notable brands under the company's portfolio include:

• Grape-Nuts: Grape-Nuts is one of the oldest and most iconic brands of Post Consumer Brands. It is known for its distinctive crunchy texture and nutty flavor.

• Honey Bunches of Oats: Honey Bunches of Oats is a popular brand that combines crispy flakes, crunchy granola clusters, and a touch of honey. It offers a variety of flavors to suit different preferences.

• Fruity Pebbles: Fruity Pebbles is a colorful and fruity cereal that has been a favorite among children for decades. It features crispy rice cereal with a fruity flavor.

• Golden Crisp: Golden Crisp is a sweet and crunchy cereal made with puffed wheat and corn. It is known for its honey flavor and distinctive bear mascot.

• Honeycomb: Honeycomb is a unique cereal with a honeycomb shape and a sweet honey flavor. It has been a popular choice for breakfast or snacking.

Sustainability Initiatives

Post Consumer Brands is committed to sustainability and has implemented various initiatives to reduce its environmental impact. The company focuses on responsible sourcing, waste reduction, and energy efficiency.

Post Consumer Brands has set a goal to achieve 100% recyclable or compostable packaging by 2025. The company also works closely with farmers to promote sustainable agricultural practices and reduce water usage.

Community Involvement

Post Consumer Brands actively engages in community involvement and supports various charitable organizations. The company partners with organizations that focus on hunger relief, education, and community development.

Post Consumer Brands also encourages employee volunteerism and provides opportunities for its employees to give back to their communities through initiatives like food drives and mentoring programs.