Golden Wonder

Golden Wonder Logo

Golden Wonder is a British company that manufactures snack foods, most notably potato crisps. The company was founded in 1947 by William Alexander and has since become a well-known brand in the United Kingdom.

History

Golden Wonder was established in 1947 in Stockbridge, Edinburgh, by William Alexander. The company initially focused on producing potato crisps, which quickly gained popularity. By the 1960s, Golden Wonder had become one of the leading crisp manufacturers in the UK.

In the 1980s, Golden Wonder expanded its product range to include other snack foods such as corn snacks and potato-based snacks. The company also introduced a variety of flavors, including cheese and onion, salt and vinegar, and ready salted.

Products

Golden Wonder is best known for its range of potato crisps, which come in various flavors. Some of the most popular flavors include:

• Cheese and Onion
• Salt and Vinegar
• Ready Salted
• Smoky Bacon
• Prawn Cocktail

In addition to crisps, Golden Wonder also produces other snack foods such as:

• Ringos
• Transform-A-Snack
• Wotsits

Ownership

Over the years, Golden Wonder has changed ownership several times. In 2006, the company went into administration and was subsequently acquired by Tayto Group, a Northern Irish snack food manufacturer. Under Tayto's ownership, Golden Wonder has continued to produce its popular range of crisps and snacks.

Marketing and Advertising

Golden Wonder has employed various marketing strategies to promote its products. The company has used television advertisements, sponsorships, and promotional campaigns to increase brand awareness and attract customers. One of the most notable advertising campaigns featured the slogan "Golden Wonder - The Golden Crisps."

See Also

• Tayto (Northern Ireland)
• Walkers (snack foods)
• KP Snacks
• Smith's Crisps