Got Milk?

Got Milk?

A barn with a "Got Milk?" advertisement

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk. It was created for the California Milk Processor Board in 1993 by the advertising agency Goodby Silverstein & Partners. The campaign has been credited with substantially increasing milk sales in California and has been licensed for use by milk processors and dairy farmers across the United States.

History

The "Got Milk?" campaign was launched in October 1993. The first "Got Milk?" advertisement aired on October 29, 1993, and featured a man unable to answer a radio contest question about Aaron Burr because his mouth was full of peanut butter and he had no milk to wash it down. The ad was directed by Michael Bay and became an instant hit, leading to a series of similar commercials.

Impact

The "Got Milk?" campaign is considered one of the most successful advertising campaigns in history. It has been credited with reversing a decline in milk consumption in California and has been used as a model for other advertising campaigns. The slogan "Got Milk?" has become a cultural icon, often parodied and referenced in various media.

Campaign Elements

The campaign is known for its humorous and memorable commercials, which often depict people in situations where they desperately need milk. The ads typically end with the "Got Milk?" slogan displayed on the screen. The campaign also included print advertisements featuring celebrities with milk mustaches, further popularizing the slogan.

Related Pages

• California Milk Processor Board
• Goodby Silverstein & Partners
• Michael Bay
• Advertising campaign