Grupo Bimbo

Logo Grupo BIMBO

Grupo Bimbo is a Mexican multinational company known for its production, distribution, and marketing of baked goods. It is one of the largest baking companies in the world and operates in numerous countries across the globe.

History

Grupo Bimbo was founded on December 2, 1945, in Mexico City, Mexico, by Lorenzo Servitje, Jaime Jorba, José T. Mata, Jaime Sendra, Alfonso Velasco, and José María Zorilla. The company started with just 34 employees and a small production facility. Over the years, Grupo Bimbo expanded its operations through acquisitions and the establishment of new production plants.

Products

Grupo Bimbo's product portfolio includes a wide range of baked goods such as bread, cookies, cakes, and pastries. Some of its well-known brands include Bimbo, Marinela, Barcel, Ricolino, and Tía Rosa. The company also produces and distributes snacks, confectionery, and other food products.

Global Presence

Grupo Bimbo has a significant global presence, with operations in over 30 countries across the Americas, Europe, Asia, and Africa. The company has more than 200 production plants and a vast distribution network that ensures its products reach millions of consumers worldwide.

Sustainability and Social Responsibility

Grupo Bimbo is committed to sustainability and social responsibility. The company has implemented various initiatives to reduce its environmental impact, such as using renewable energy sources, reducing water consumption, and minimizing waste. Additionally, Grupo Bimbo supports community development programs and promotes healthy lifestyles through its products and educational campaigns.

Leadership

The current CEO of Grupo Bimbo is Daniel Servitje, who has been leading the company since 1997. Under his leadership, Grupo Bimbo has continued to grow and expand its global footprint.

See Also

• Bimbo
• Marinela
• Barcel
• Ricolino
• Tía Rosa
• Mexico City
• Lorenzo Servitje