Guaraná Jesus

Guaraná Jesus is a popular soft drink originating from Brazil, specifically from the state of Maranhão. It is well-known for its distinctive pink color and its unique flavor, which is a combination of fruity and spicy notes, often compared to bubblegum and cinnamon. The drink was created in 1927 by a pharmacist named Jesus Norberto Gomes, after whom the beverage is named. Guaraná Jesus has become an integral part of Maranhense culture and is considered a regional symbol.

History

The creation of Guaraná Jesus dates back to 1927 when Jesus Norberto Gomes, a pharmacist in the city of São Luís, Maranhão, started experimenting with various formulas for a medicinal tonic. The result was a caffeine-rich soft drink made from the guaraná berry, which is native to the Amazon basin and known for its stimulating properties. The drink's unique pink color, which was a result of the combination of ingredients, made it stand out, and it quickly gained popularity in the region.

After the death of Jesus Norberto Gomes in 1963, the brand and its formula were sold to a local family who continued to produce the drink, maintaining its original recipe. In 2001, the brand was acquired by The Coca-Cola Company, which helped expand its distribution beyond Maranhão, making it available across Brazil and in some international markets.

Ingredients and Flavor

The exact formula of Guaraná Jesus is a closely guarded secret, but it is known to contain carbonated water, sugar, guaraná extract, and artificial flavors and colors. The guaraná berry, which is the key ingredient, is a natural source of caffeine and contributes to the drink's energizing effects. The distinctive pink color and its unique taste profile, which includes a mix of sweet, fruity, and spicy flavors, have made Guaraná Jesus a beloved beverage among many.

Cultural Significance

In Maranhão, Guaraná Jesus is more than just a soft drink; it is a cultural icon. It is a staple at celebrations and gatherings, often associated with joy and festivity. The drink's popularity has led to the creation of various merchandise, including t-shirts and souvenirs, featuring its logo and distinctive pink color. Guaraná Jesus is also celebrated during the annual Carnaval in São Luís, where it is enjoyed by locals and tourists alike.

Availability

While Guaraná Jesus was initially only available in Maranhão, its acquisition by The Coca-Cola Company has allowed for wider distribution. It can now be found in supermarkets and stores throughout Brazil, and it is also exported to some countries, allowing the Brazilian diaspora and curious consumers worldwide to enjoy this unique beverage.

See Also

• Guaraná
• Soft drink
• The Coca-Cola Company
• Carnaval