Hey Tea

Hey Tea

Hey Tea logo

Hey Tea (Chinese: 喜茶) is a prominent Chinese tea beverage company known for its innovative tea-based drinks and modern tea culture. Founded in 2012 in Jiangmen, Guangdong Province, Hey Tea has rapidly expanded its presence both domestically and internationally, becoming a leading brand in the tea industry.

History

Hey Tea was originally established under the name "Royal Tea" in 2012 by founder Nie Yunchen. The first store opened in Jiangmen, Guangdong, and quickly gained popularity for its unique cheese-topped tea drinks. In 2016, the company rebranded to "Hey Tea" and began expanding its operations across China.

The brand's innovative approach to tea beverages, combining traditional tea with modern flavors and toppings, has attracted a large following, particularly among younger consumers. Hey Tea's success is also attributed to its strategic use of social media and marketing campaigns that resonate with its target audience.

Expansion

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Hey Tea store in China

Hey Tea's expansion strategy has been aggressive, with the company opening numerous outlets in major Chinese cities such as Beijing, Shanghai, and Shenzhen. The brand's popularity has also led to international expansion, with stores opening in locations such as Singapore, Hong Kong, and Malaysia.

In 2024, Hey Tea made its debut in the United Kingdom, opening a flagship store in Manchester's Piccadilly Gardens. This marked the brand's first foray into the European market, showcasing its ambition to become a global leader in the tea industry.

Products

Hey Tea products

Hey Tea is renowned for its diverse range of tea-based beverages, which include:

• Cheese Tea: A signature drink featuring a layer of creamy cheese foam atop freshly brewed tea.
• Fruit Tea: Refreshing teas infused with real fruit pieces and juices.
• Milk Tea: Classic milk teas with a variety of flavors and toppings.
• Seasonal Specials: Limited-time offerings that highlight seasonal ingredients and flavors.

The brand is also known for its aesthetically pleasing packaging and store designs, which enhance the overall customer experience.

Store Design and Experience

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Hey Tea store in Hysan Place

Hey Tea stores are designed to provide a modern and inviting atmosphere, often featuring minimalist decor and comfortable seating areas. The brand places a strong emphasis on creating a unique and enjoyable customer experience, with many stores offering interactive elements such as digital ordering kiosks and open kitchen concepts where customers can watch their drinks being prepared.

International Presence

Hey Tea in Manchester

Hey Tea's international expansion has been met with enthusiasm, as the brand introduces its innovative tea culture to new markets. The Manchester store, for example, has been designed to cater to local tastes while maintaining the brand's core identity. This includes offering exclusive menu items and collaborating with local artists for store design elements.

Related Pages

• Bubble tea
• Tea culture
• List of tea companies