Highlands Coffee

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Highlands Coffee Linh Đàm, Hà Nội 001

Highlands Coffee is a Vietnamese coffee chain and producer that was established in Hanoi in 1998. The brand has become one of the most successful coffee chains in Vietnam, known for its strong emphasis on Vietnamese coffee culture and its commitment to promoting Vietnamese coffee to the world. Highlands Coffee serves a variety of coffee drinks, including traditional Vietnamese coffee such as Phin coffee, a drip coffee, and other beverages like teas, smoothies, and juices. The chain also offers a selection of food items, making it a popular spot for both casual dining and coffee breaks.

History

Highlands Coffee was founded by a Vietnamese entrepreneur with a vision to share the rich coffee culture of Vietnam with the world. The brand started as a small coffee shop and quickly expanded due to its popularity. Over the years, Highlands Coffee has grown to become a significant player in the Vietnamese coffee market, with numerous outlets across the country and plans for international expansion.

Products and Services

The menu at Highlands Coffee features a wide range of coffee drinks, including both traditional Vietnamese styles and modern interpretations. The brand is particularly known for its Phin coffee, a traditional Vietnamese drip coffee, which is a must-try for visitors. In addition to coffee, Highlands Coffee also offers a variety of other beverages, such as teas, smoothies, and juices, catering to a wide range of tastes and preferences.

Food items available at Highlands Coffee include pastries, sandwiches, and local Vietnamese snacks, providing options for those looking for a quick bite or a casual meal. The brand prides itself on using high-quality ingredients and providing a comfortable and welcoming environment for customers.

Expansion and Growth

Highlands Coffee has experienced significant growth since its inception, with numerous outlets now operating across Vietnam. The brand has also expressed interest in expanding internationally, aiming to introduce Vietnamese coffee culture to a global audience. This expansion strategy includes opening outlets in key international markets and exploring franchise opportunities.

Corporate Social Responsibility

Highlands Coffee is committed to corporate social responsibility, with initiatives focusing on sustainable coffee production and supporting local coffee farmers in Vietnam. The brand works closely with its suppliers to ensure ethical sourcing practices and to promote the sustainability of the Vietnamese coffee industry.

See Also

• Coffee culture in Vietnam
• Vietnamese cuisine
• List of coffeehouse chains

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