Hoshino Resorts

Hoshino Resorts is a Japanese hospitality company that operates a range of hotels and resorts primarily within Japan, but also with international locations. Founded in 1904 by Kuniji Hoshino as a forestry business in Karuizawa, Nagano, the company transitioned into the hospitality industry when it opened its first ryokan (a traditional Japanese inn) in 1914. Over the years, Hoshino Resorts has become renowned for blending traditional Japanese hospitality with modern luxury, offering unique lodging experiences that cater to both domestic and international travelers.

History

The origins of Hoshino Resorts can be traced back to the early 20th century when Kuniji Hoshino purchased a plot of land in Karuizawa, Nagano Prefecture, with the intention of starting a forestry business. However, recognizing the potential for tourism in the area, he shifted focus and established a ryokan named Hoshino Onsen Ryokan in 1914. This marked the beginning of the company's journey in the hospitality industry.

Over the decades, Hoshino Resorts expanded its portfolio, not only by increasing the number of properties under its management but also by diversifying the types of accommodations it offered. This includes luxury resorts, hotels, and unique lodging concepts that highlight the natural beauty and cultural heritage of their locations.

Operations

Today, Hoshino Resorts operates several brands under its umbrella, each catering to different market segments. These include:

• Hoshinoya: A luxury brand offering guests an upscale, authentic ryokan experience with modern amenities.
• KAI: A series of boutique ryokan, each highlighting regional culture and hot springs.
• RISONARE: Family-friendly resorts that offer spacious accommodations and activities for guests of all ages.
• OMO: A city hotel brand that focuses on providing local tourism experiences.

The company is known for its innovative approach to hospitality, integrating traditional Japanese elements with contemporary design and technology. This philosophy is evident in the architecture and interior design of its properties, many of which have been recognized for their aesthetic and environmental considerations.

Sustainability

Hoshino Resorts places a strong emphasis on sustainability and environmental stewardship. The company implements various eco-friendly practices across its operations, from energy conservation and reducing waste to promoting local culture and biodiversity. By doing so, Hoshino Resorts aims to ensure that its activities are not only beneficial for guests but also for the communities and environments in which it operates.

Expansion

While Hoshino Resorts has its roots in Japan, the company has begun to expand its presence internationally. This includes opening properties in destinations that share a connection to Japanese culture or offer unique natural landscapes that align with the company's ethos of providing immersive and authentic experiences.

Conclusion

Hoshino Resorts represents a blend of traditional Japanese hospitality with modern luxury, offering guests unique and memorable stays. Through its diverse range of properties and commitment to sustainability, the company continues to innovate and expand, solidifying its position as a leader in the global hospitality industry.