How Does It Feel to Be Loved?

How Does It Feel to Be Loved? is an indie pop and soul club night that was founded in London, United Kingdom, in March 2002. The event is known for its focus on the twee pop genre, playing a mixture of classic indie pop, Northern Soul, Motown, and 1960s girl groups. The name of the club night is taken from a song by The Field Mice, a notable band within the indie pop genre, which emphasizes the event's deep roots in indie pop culture.

History

The club night was established by Ian Watson, a music journalist and indie pop enthusiast, with the aim of creating a space where fans of indie pop and soul music could enjoy their favorite tracks in a welcoming environment. Since its inception, How Does It Feel to Be Loved? has become a staple of the London indie music scene, attracting a dedicated following and hosting numerous guest DJs from the indie pop and soul genres.

Musical Style and Influence

How Does It Feel to Be Loved? is characterized by its eclectic mix of music, which includes tracks from the 1960s to the present day. The event's playlists often feature songs by The Smiths, The Supremes, Belle and Sebastian, and The Ronettes, among others. This blend of music reflects the club night's inclusive ethos and its aim to celebrate the broad spectrum of indie pop and soul music.

The event has also been influential in promoting the twee pop genre, a subgenre of indie pop known for its jangly guitars and heartfelt lyrics. By providing a platform for twee pop and similar styles, How Does It Feel to Be Loved? has played a significant role in sustaining and revitalizing interest in these musical traditions within the London music scene.

Venue

Originally hosted at The Albany, a pub in Great Portland Street, the event has since moved to various venues across London, adapting to the changing landscape of the city's nightlife while maintaining its unique identity. The choice of venue is carefully considered to complement the club night's intimate and friendly atmosphere, ensuring that attendees can fully immerse themselves in the music and community.

Cultural Impact

How Does It Feel to Be Loved? has not only been a club night but also a cultural phenomenon within the indie pop and soul scenes. It has fostered a sense of community among its attendees, many of whom share a deep passion for the genres of music featured at the event. The club night has also been featured in various media outlets, further cementing its status as an integral part of London's indie music culture.

Conclusion

How Does It Feel to Be Loved? remains a beloved institution in London's music scene, celebrated for its dedication to indie pop and soul music. Through its enduring popularity and influence, the event continues to bring together fans of all ages, celebrating the timeless appeal of its chosen genres.