Ice Bucket Challenge

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File:Atlanta Falcons Take the Ice Bucket Challenge.ogv

File:ALS Ice Bucket Challenge.webm File:Matt Damon Takes the ALSA Ice Bucket Challenge!.webm The Ice Bucket Challenge was a viral social media campaign that gained widespread popularity in mid-2014. The challenge involved participants dumping a bucket of ice water over their heads and then nominating others to do the same, all in an effort to raise awareness and funds for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease.

Origin and Spread

The Ice Bucket Challenge is believed to have originated in the United States. The exact origins are unclear, but it gained significant traction when it was linked to ALS awareness. The challenge became a global phenomenon, with numerous celebrities, politicians, and everyday people participating and sharing their videos on social media platforms such as Facebook, Twitter, and Instagram.

Rules and Participation

Participants in the Ice Bucket Challenge were required to: 1. Record a video of themselves being doused with a bucket of ice water. 2. Nominate three other people to take the challenge. 3. Post the video on social media with the hashtag #IceBucketChallenge. 4. Donate to the ALS Association or a similar organization.

Many participants chose to both complete the challenge and make a donation, while others opted to donate without participating in the ice water dousing.

Impact

The Ice Bucket Challenge had a significant impact on ALS awareness and fundraising. The ALS Association reported receiving over $115 million in donations during the height of the campaign. These funds were used to support research, patient services, and advocacy efforts.

The challenge also brought attention to the need for further research into ALS and other neurodegenerative diseases. It highlighted the power of social media in mobilizing people for a cause and demonstrated the potential for viral campaigns to effect real-world change.

Criticism and Controversy

Despite its success, the Ice Bucket Challenge faced some criticism. Some argued that it promoted "slacktivism," where participants engaged in minimal effort for social causes. Others raised concerns about the environmental impact of wasting water, especially in regions experiencing drought.

Legacy

The Ice Bucket Challenge remains a notable example of a successful viral campaign. It has inspired similar challenges for other causes and continues to be referenced in discussions about social media activism and fundraising.

See Also

• Amyotrophic lateral sclerosis
• Social media
• Viral marketing
• Fundraising
• Activism