Idaho Potato Commission

Idaho Potato Commission

The Idaho Potato Commission (IPC) is a state agency in the United States that promotes and protects the famous Idaho potato. Established in 1937, the IPC works to ensure the quality, availability, and marketability of Idaho potatoes both domestically and internationally.

History

The Idaho Potato Commission was created by the Idaho State Legislature in response to the growing demand for Idaho potatoes. The state of Idaho has long been known for its ideal growing conditions, including rich volcanic soil, cool nights, and abundant water supply. These factors contribute to the superior taste and texture of Idaho potatoes.

Mission and Objectives

The mission of the Idaho Potato Commission is to promote and protect the Idaho potato brand. The IPC aims to increase consumer awareness and demand for Idaho potatoes, support potato growers and shippers, and provide accurate information about Idaho potatoes to consumers, retailers, and foodservice professionals.

The objectives of the IPC include:

1. Promoting the nutritional value and versatility of Idaho potatoes. 2. Conducting research and development to improve potato production and quality. 3. Educating consumers about the benefits of choosing Idaho potatoes. 4. Collaborating with retailers and foodservice operators to increase the availability of Idaho potatoes. 5. Protecting the Idaho potato brand through trademark enforcement and quality control measures.

Programs and Initiatives

The Idaho Potato Commission implements various programs and initiatives to achieve its objectives. Some of these include:

1. Marketing Campaigns: The IPC runs advertising and promotional campaigns to increase consumer awareness and demand for Idaho potatoes. These campaigns highlight the superior taste, quality, and nutritional value of Idaho potatoes.

2. Retail and Foodservice Support: The IPC works closely with retailers and foodservice operators to ensure the availability of Idaho potatoes. This includes providing point-of-sale materials, recipe ideas, and training resources to promote the use of Idaho potatoes in various culinary applications.

3. Research and Development: The IPC invests in research and development projects to improve potato production and quality. This includes studying new varieties, pest management techniques, and sustainable farming practices.

4. Education and Outreach: The IPC conducts educational programs and outreach initiatives to inform consumers, retailers, and foodservice professionals about the benefits of choosing Idaho potatoes. This includes participating in trade shows, hosting cooking demonstrations, and providing educational materials.

Partnerships

The Idaho Potato Commission collaborates with various organizations and industry stakeholders to achieve its goals. Some of its key partnerships include:

1. United States Potato Board: The IPC works closely with the United States Potato Board to promote the consumption of potatoes nationwide. They collaborate on marketing campaigns, research projects, and industry events.

2. Idaho Potato Growers: The IPC represents and supports Idaho potato growers, who are essential to the success of the industry. They provide resources, training, and advocacy on behalf of the growers.

3. Retailers and Foodservice Operators: The IPC partners with retailers and foodservice operators to ensure the availability and promotion of Idaho potatoes. They work together to develop marketing strategies, create innovative potato-based recipes, and educate consumers about the benefits of choosing Idaho potatoes.