Imperial Blue (whisky)

Imperial Blue is a brand of Indian whisky produced by Pernod Ricard, a French alcoholic beverage company. It was launched in 1997 and has since become one of the leading whisky brands in India. The whisky is a blend of Indian grain spirits and imported Scotch malts.

History

Imperial Blue was introduced to the Indian market in 1997 by Seagram, which was later acquired by Pernod Ricard in 2001. The brand quickly gained popularity due to its smooth taste and affordable pricing. Over the years, Imperial Blue has expanded its market presence and is now available in several countries.

Production

The production of Imperial Blue involves blending Indian grain spirits with imported Scotch malts. The whisky is aged in oak casks, which imparts a rich flavor and smooth finish. The exact blend and aging process are proprietary secrets of Pernod Ricard.

Marketing and Popularity

Imperial Blue is known for its catchy advertising campaigns, including the famous "Men Will Be Men" series. These advertisements have contributed significantly to the brand's popularity. The whisky is marketed as a premium yet affordable option, making it accessible to a wide range of consumers.

Awards and Recognition

Imperial Blue has received several awards and accolades over the years. It has been recognized for its quality and taste in various international competitions.

Variants

Imperial Blue is available in different variants, including:

• Imperial Blue Classic
• Imperial Blue Superior Grain Whisky

See Also

• Pernod Ricard
• Indian whisky
• Seagram