Seagram

Seagram

Seagram was a large multinational conglomerate headquartered in Montreal, Quebec, Canada. It was the largest distiller of alcoholic beverages in the world at the height of its existence. The company was founded in 1857 by Joseph E. Seagram and was later acquired by other companies after his death.

History

Joseph E. Seagram founded the company in 1857, initially as a mill in Waterloo, Ontario. The company began producing whiskey in 1864 and quickly gained a reputation for quality. After Seagram's death in 1919, the company was controlled by his heirs until it was sold in 1928 to Distillers Corporation Limited.

In the 1990s, Seagram diversified into entertainment and communications industries but was less successful in these ventures. The company was eventually sold to Vivendi, a French media conglomerate, and The Coca-Cola Company in 2000.

Products

Seagram produced a wide range of alcoholic beverages, including whiskey, vodka, gin, rum, and wine. Some of its most popular brands included Seagram's Seven Crown, Seagram's VO, and Seagram's Five Star Rye Whiskey.

Legacy

Despite its dissolution, the Seagram name lives on in products like Seagram's Seven Crown and Seagram's VO, which are still produced by other companies. The Seagram Building, a skyscraper in New York City, is another lasting legacy of the company.

See Also

• Distilled beverage
• Alcohol industry
• Vivendi
• The Coca-Cola Company

References

• Britannica: Seagram Company Ltd
• The Canadian Encyclopedia: Seagram Co. Ltd

External Links

• The New York Times: Seagram Company Ltd
• Bloomberg: Seagram Company Ltd