Ito En
Ito En, Ltd. (株式会社伊藤園, Kabushiki-gaisha Itō En) is a Japanese multinational beverage company specializing in the production and distribution of tea and other beverages. The company is headquartered in Tokyo, Japan, and is known for its wide range of green tea products.
History[edit | edit source]
Ito En was founded in 1966 by Kenjiro Kawamura and Hiroshi Iwata. The company initially started as a tea leaf distributor but later expanded into the production of bottled and canned beverages. In 1989, Ito En introduced its first ready-to-drink green tea product, which became highly popular in Japan and later internationally.
Products[edit | edit source]
Ito En offers a variety of products, including:
The company's flagship product is its line of green tea beverages, which includes both hot and cold options. Ito En is also known for its innovative packaging, such as the use of PET bottles and aluminum cans.
Sustainability[edit | edit source]
Ito En is committed to sustainability and environmental responsibility. The company has implemented various initiatives to reduce its carbon footprint, including the use of eco-friendly packaging and the promotion of tea farming practices that are environmentally sustainable.
Global Presence[edit | edit source]
Ito En has expanded its market beyond Japan and has a significant presence in the United States, China, and other countries. The company operates through various subsidiaries and joint ventures to distribute its products globally.
Awards and Recognition[edit | edit source]
Ito En has received numerous awards for its products and corporate practices. The company is recognized for its high-quality tea products and its contributions to promoting a healthy lifestyle.
See Also[edit | edit source]
Related Pages[edit | edit source]
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