Jack's

Jack's is a British supermarket chain owned by Tesco, the largest supermarket chain in the United Kingdom. Named after Tesco's founder, Jack Cohen, the Jack's brand was launched in September 2018 as a discount format to compete with Aldi and Lidl.

History

The Jack's brand was launched on 19 September 2018, with the first store opening in Chatteris, Cambridgeshire. The launch was part of Tesco's centenary celebrations, marking 100 years since Jack Cohen founded the Tesco brand. The Jack's brand is positioned as a 'low-cost' supermarket, aimed at competing with other discount supermarkets such as Aldi and Lidl.

Stores

As of 2021, there are 13 Jack's stores across the United Kingdom. The stores are located in a mix of town and city locations, as well as on the outskirts of larger cities. The stores are designed to be simple and easy to shop, with a focus on value for money.

Products

Jack's offers a range of products, including fresh food, groceries, household items, and a selection of non-food items. The majority of products sold in Jack's stores are own-brand, with a focus on British produce. Jack's also offers a 'When it's Gone, It's Gone' range, which includes limited stock items at discounted prices.

Criticism and Controversy

Despite its positioning as a low-cost supermarket, Jack's has faced criticism for its pricing strategy, with some critics arguing that it is not significantly cheaper than other supermarkets. There has also been controversy over the use of the Jack's brand to compete with Aldi and Lidl, with some arguing that it is a distraction from Tesco's core business.

See Also

• Tesco
• Aldi
• Lidl
• Supermarkets in the United Kingdom