Jel Sert

American food and beverage company

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Jel Sert Company Logo

The Jel Sert Company is an American food and beverage manufacturer known for its production of dessert mixes, drink mixes, and frozen novelties. Founded in 1926, the company has established itself as a staple in the American food industry, with a variety of well-known brands under its umbrella.

History

The Jel Sert Company was founded in 1926 by Charles H. Wilder in Chicago, Illinois. The company's name is derived from "jelly" and "dessert," reflecting its initial focus on gelatin dessert mixes. Over the years, Jel Sert expanded its product line to include a wide range of food and beverage products.

In the 1960s, Jel Sert introduced its first line of drink mixes, which quickly became popular. The company continued to innovate, launching the "Flavor Aid" brand, which offered a variety of flavored drink mixes. This product line was a direct competitor to Kool-Aid, another popular drink mix brand.

Products

Jel Sert is known for its diverse range of products, which include:

Dessert Mixes

Jel Sert's original product line consisted of gelatin dessert mixes. These products are available in a variety of flavors and are marketed under the "Royal" brand.

Drink Mixes

The company produces several popular drink mix brands, including "Flavor Aid" and "Wyler's." These products are available in both powdered and liquid concentrate forms, offering consumers a convenient way to make flavored beverages at home.

Frozen Novelties

Jel Sert is also known for its frozen novelties, such as "Fla-Vor-Ice" and "Otter Pops." These products are popular among children and are available in a variety of fruity flavors. They are sold in liquid form and are designed to be frozen at home.

Manufacturing and Distribution

Jel Sert operates a large manufacturing facility in West Chicago, Illinois. The company prides itself on its ability to produce a wide range of products efficiently and sustainably. Jel Sert's products are distributed throughout the United States and are available in major grocery stores and retail outlets.

Corporate Responsibility

Jel Sert is committed to corporate social responsibility and sustainability. The company has implemented various initiatives to reduce its environmental impact, including waste reduction programs and energy-efficient manufacturing processes.

Related Pages

• Kool-Aid
• Gelatin dessert
• Frozen dessert
• Drink mix