Drink mix

A drink mix, also referred to as a powdered drink mix, is a form of processed-food product. This powder is designed to be combined, predominantly with water, to create a beverage that often resembles the taste of fruit juice or soda. Another variant of drink mix requires milk as a mixing medium.

Composition

Various chocolate drink mix products designed for mixing with milk, displayed in a supermarket in Spain.

The formulation of a drink mix can be diverse. While some varieties contain sugar, others are available in an unsweetened format. A significant proportion of these products utilize artificial sweeteners like aspartame, sucralose, cyclamates, or saccharin. Additionally, they often incorporate artificial flavors and colorings. Some brands enhance their formulations by adding vitamins or other beneficial nutrients.

Marketing strategies for these products are diverse and target various demographic groups such as children, athletes, bodybuilders, individuals on diets, or those seeking vitamin supplementation. Some brands exclusively market drink mixes, whereas some renowned beverage companies offer powdered renditions of their popular drinks. Examples include Gatorade and Ocean Spray. There are also specific drink mix products, such as malted milk, Nesquik, Ovaltine, and Carnation Instant Breakfast, intended to be blended with milk.

Prominent Drink Mix Brands

Various brands have made a mark in the drink mix industry:

• Nesquik (mix)
• Burple
• Country Time
• Crystal Light - Often marketed to female dieters.
• Emergen-C - Promoted as a vitamin supplement; available with sugar or as an unsweetened variant.
• Flavor Aid - Primarily catered to children.
• Funny Face - A product from Pillsbury, primarily aimed at children. Initially, it was sweetened with cyclamates, then saccharin, and eventually sold as an unsweetened variant.
• Kool-Aid - Largely promoted for children.
• Tang
• MiO

See also

• Instant coffee
• Instant tea