Jumex

Overview

A can of Jumex juice

Jumex is a popular brand of fruit juice and nectar beverages produced by Grupo Jumex, a Mexican company. The brand is well-known for its wide variety of flavors and its distinctive blue and silver packaging. Jumex products are widely consumed in Mexico and have a significant presence in international markets, particularly in the United States.

History

Jumex was founded in 1961 by Grupo Jumex, originally known as Empacadora de Frutas y Jugos. The company started with the production of apricot nectar and quickly expanded its product line to include a variety of fruit juices and nectars. Over the years, Jumex has become a staple in Mexican households and has expanded its distribution to over 30 countries worldwide.

Products

Jumex offers a diverse range of fruit beverages, including:

• Nectars: These are thick, sweetened fruit drinks made from fruit puree. Popular flavors include mango, guava, and peach.
• Juices: Jumex produces 100% fruit juices in flavors such as apple, orange, and grape.
• Beverages: The brand also offers fruit-flavored beverages that are a blend of juice and water, often with added vitamins and minerals.

Production Process

The production of Jumex beverages involves several key steps:

1. Fruit Selection: High-quality fruits are selected from various regions to ensure the best flavor and nutritional value. 2. Processing: The fruits are washed, peeled, and processed into puree or juice. 3. Blending: The puree or juice is blended with other ingredients, such as sugar and water, to achieve the desired taste and consistency. 4. Packaging: The final product is packaged in cans, bottles, or cartons, ready for distribution.

Market Presence

Jumex has a strong market presence in Mexico and is a leading brand in the fruit beverage industry. The company has also established a significant foothold in the United States, catering to both Hispanic and non-Hispanic consumers. Jumex products are available in major supermarkets, convenience stores, and online platforms.

Cultural Impact

Jumex is more than just a beverage brand; it is a cultural icon in Mexico. The brand is often associated with family gatherings, celebrations, and everyday life. Its advertising campaigns frequently emphasize themes of family, tradition, and quality.

Related Pages

• Grupo Jumex
• Fruit juice
• Nectar (drink)
• Mexican cuisine