Jupiler

Jupiler_2012_091

Jupiler is a popular beer brand from Belgium. It is produced by AB InBev, one of the largest brewing companies in the world. Jupiler is known for its distinctive taste and is one of the best-selling beers in Belgium.

History

Jupiler was first brewed in 1966 by the Piedboeuf brewery in Jupille-sur-Meuse, a district of Liège. The name "Jupiler" is derived from the location of the brewery. Over the years, Jupiler has become a staple in Belgian beer culture and has expanded its market to other countries.

Varieties

Jupiler offers several varieties of beer, including:

• Jupiler Pilsner: The original and most popular variety, known for its light and refreshing taste.
• Jupiler Blue: A lighter version with a lower alcohol content.
• Jupiler NA: A non-alcoholic version of the classic Jupiler beer.
• Jupiler Tauro: A stronger version with a higher alcohol content.

Production

Jupiler is brewed using high-quality ingredients, including barley, hops, water, and yeast. The brewing process follows traditional methods, ensuring the beer maintains its unique flavor profile.

Marketing and Sponsorships

Jupiler is heavily marketed in Belgium and is associated with various sports sponsorships. It is the main sponsor of the Belgian Pro League, the top tier of Belgian football. The league is often referred to as the "Jupiler Pro League" due to this sponsorship.

Cultural Impact

Jupiler has a significant cultural impact in Belgium. It is commonly consumed at social gatherings, sporting events, and festivals. The brand's slogan, "Men know why," has become well-known among Belgian beer drinkers.

See Also

• Beer in Belgium
• AB InBev
• Belgian Pro League
• Pilsner