Just Born

Just Born[edit | edit source]

Just Born is a confectionery company based in Bethlehem, Pennsylvania, United States. It was founded in 1923 by Samuel Born, a Russian immigrant. The company is known for producing a variety of popular candies, including Peeps, Mike and Ike, and Hot Tamales.

History[edit | edit source]

Just Born was established in 1923 when Samuel Born opened a small candy-making shop in Brooklyn, New York. Born had previously worked as a candy maker in Russia before immigrating to the United States. In the early years, the company primarily produced chocolate-covered cherries and jelly beans.

In 1953, Just Born introduced its most iconic product, Peeps. Peeps are marshmallow candies that are shaped like chicks and bunnies. They are typically associated with Easter and have become a popular seasonal treat. The production process for Peeps involves molding the marshmallow mixture, allowing it to set, and then coating it in colored sugar.

Another popular candy produced by Just Born is Mike and Ike. Mike and Ike are fruit-flavored chewy candies that come in a variety of flavors, including cherry, lemon, strawberry, and orange. The candy was first introduced in 1940 and has since gained a loyal following.

Hot Tamales, introduced in 1950, is another well-known candy made by Just Born. Hot Tamales are cinnamon-flavored chewy candies that have a spicy kick. They are often enjoyed by those who appreciate a bit of heat in their candy.

Products[edit | edit source]

Just Born offers a wide range of confectionery products. Some of their notable products include:

Peeps - Marshmallow candies shaped like chicks and bunnies.
Mike and Ike - Fruit-flavored chewy candies.
Hot Tamales - Cinnamon-flavored chewy candies.

The company also produces various seasonal and limited-edition candies, such as Peeps flavored with different fruit flavors or coated in chocolate.

Awards and Recognition[edit | edit source]

Over the years, Just Born has received several awards and recognition for its products. In 2009, Peeps was recognized as one of America's "Top 25 All-Time Favorite Candies" by the American Candy Hall of Fame. Additionally, Mike and Ike have been named as one of the "Top 10 Movie Theater Candies" by Candy Industry magazine.